# x17 — Full Context for LLMs

> AI-powered lead generation for founders and small teams.

x17 helps you find, verify, and score real business leads using AI agents. Describe your ideal customer in plain English, and x17 searches Google Maps, the web, LinkedIn, and business directories to deliver verified leads in minutes.

## Who x17 Is For

x17 is built for solopreneurs, freelancers, and small teams (1-10 people) who need a steady pipeline of qualified leads but don't have the budget for enterprise tools like Apollo, ZoomInfo, or a dedicated sales team.

Ideal users:
- Freelance web designers, marketers, and consultants looking for clients
- Small agency founders running outbound prospecting
- Solo SaaS founders validating markets or finding early customers
- Financial advisors, real estate agents, and service providers who prospect locally

## How It Works

### 1. Describe
Tell x17 who you're looking for in plain English. Examples:
- "Coffee shops in Austin TX"
- "SaaS companies similar to Stripe"
- "Real estate agents in Phoenix who need better websites"
- "Marketing directors at companies with 50-200 employees"
- "Insurance brokers who went to Ohio State"

### 2. Research
AI agents search multiple sources simultaneously:
- **Google Maps** for local businesses (address, phone, hours, reviews, website)
- **Web search** for online companies, LinkedIn profiles, news, directories
- **Business directories** (Yelp, BBB, Yellow Pages, Crunchbase, AngelList)
- **Social media** business pages and professional profiles

Each lead is enriched with:
- Company name, website, address, industry
- Contact name, email, phone number
- Owner/decision-maker details
- Social links (LinkedIn, Twitter, Facebook)
- Employee count, year founded

### 3. Verify & Score
Every lead goes through multi-layer verification:
- **Email**: MX record check + cross-referenced against company website, LinkedIn, and third-party directories
- **Phone**: Format validation + found online in directories or company pages
- **Website**: HTTP response check
- **Company existence**: Verified across LinkedIn, directories, news, reviews
- **Person identity**: Confirmed via LinkedIn, social media, alumni directories (for people searches)

Leads are scored 0-100 based on the user's business profile:
- 90-100: Perfect match — right industry, complete verified contact info, strong ICP fit
- 70-89: Strong match — most criteria met, minor data gaps
- 50-69: Moderate — relevant industry but limited contact data
- 30-49: Weak — tangentially related, missing key info
- 0-29: Poor — barely relevant

Each score includes reasoning explaining why the lead is (or isn't) a good fit for the user's specific business.

### 4. Outreach
AI drafts personalized cold emails based on:
- The lead's company, role, industry, and any research findings
- The user's business profile (what they sell, their value proposition)
- Best practices: under 150 words, specific references, soft CTA

Drafts can be edited with natural language instructions ("make it shorter", "stronger CTA", "more personal").

### 5. Export & Integrate
- Export as CSV or JSON with customizable columns
- Webhook push to any endpoint
- MCP integration for AI agent access

## Search Types

### Company Search
Uses Google Maps + web search. Best for:
- Local businesses (restaurants, clinics, salons, agencies)
- Online companies (SaaS, ecommerce, media)
- Service providers (consultants, contractors, firms)

Filters: location, business type, keywords, must have email/phone/website, exclude chains, natural language criteria

### People Search
Uses web search across LinkedIn, directories, alumni networks, news. Best for:
- Decision-makers at specific companies
- Professionals by role, seniority, industry
- People by background or education

Filters: job title, seniority level (owner/c-suite/vp/director/manager), industry, company size, must have LinkedIn/email/phone

## MCP Integration

x17 exposes a Model Context Protocol (MCP) server that lets AI agents interact with leads directly. Any MCP-compatible client (Claude Desktop, Claude Code, custom agents) can:

- **search_leads**: Run AI-powered searches for companies or people
- **list_leads**: List and filter existing leads
- **get_lead**: Get full details for a specific lead
- **verify_leads**: AI-verify contact info across the web (up to 10 per call)
- **research_lead**: Deep-dive research with web search, saved to lead history
- **draft_email**: Generate personalized cold outreach
- **edit_email_draft**: AI-edit drafts with natural language instructions
- **export_leads**: Export as JSON or CSV
- **get_usage**: Check plan and remaining lead quota

**Transport**: Streamable HTTP
**Auth**: Bearer token via API key
**Endpoint**: https://x17.ai/api/mcp

## Pricing

All plans include unlimited agent runs, verifications, email drafts, research, and MCP access. Only leads are quota-limited.

| Plan | Monthly | Yearly | Leads/month |
|------|---------|--------|-------------|
| Free Trial | Free | — | 50 (14 days) |
| Starter | $39/mo | $29/mo | 200 |
| Growth | $99/mo | $79/mo | 1,000 |
| Scale | $249/mo | $199/mo | 5,000 |

14-day free trial on all paid plans. No credit card required to start. Cancel anytime.

## How x17 Differs from Competitors

| | x17 | Apollo/ZoomInfo | Manual Prospecting |
|---|-----|----------------|-------------------|
| Data freshness | Real-time AI research | Static database (20-30% bounce rate) | Real-time but slow |
| Search method | Natural language | Dropdown filters | Google + spreadsheets |
| Verification | AI cross-references web | Database lookup | Manual checking |
| Scoring | Personalized to your business | Generic firmographics | Your gut feeling |
| Price | From $29/mo | $49-149/mo per seat | Your time |
| Agent access | MCP integration | API only | N/A |
| Setup time | Minutes | Hours | Days |

## Data & Privacy

- Only collects publicly available business information
- Sources: company websites, Google Maps, business directories, LinkedIn (public), news, government registries
- No scraping of private data or unauthorized sources
- Compliant with GDPR and CCPA
- Users own their lead data and can export or delete at any time

## Technical Stack

- **Frontend**: Next.js (React), Tailwind CSS
- **Backend**: Next.js API routes, Supabase (PostgreSQL + Auth)
- **AI**: Claude API with web search tools
- **Maps**: Google Maps Places API
- **Payments**: Stripe (subscriptions + billing portal)
- **Hosting**: Vercel

## Links

- Homepage: https://x17.ai
- Sign Up: https://x17.ai/signup
- Login: https://x17.ai/login
- Pricing: https://x17.ai/#pricing
- LLM summary: https://x17.ai/llms.txt